Waging the war for sports fans

Waging the war for sports fans

As BT Sport lets UFC and NBA go to an online rival, what are the repercussions for Ireland’s market?

A couple of small sports deals across the water could ripple out into something much larger in Ireland’s telco market.

BT Sport’s decision not to renew its deals for mixed martial arts promotion UFC or basketball’s NBA didn’t make a dent in the sports conversation over here, but Eir and its rivals will be keeping a keen eye on what comes next.

The only reason BT Sport exists is to protect...

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