Varadkar wants to have his PR cupcake and eat it

Varadkar wants to have his PR cupcake and eat it

Some of Leo Varadkar’s criticisms of the media are valid, but he himself has actively encouraged them to focus on image and trivialise political issues

Leo Varadkar started his time as Taoiseach as he meant to go on: with a timely public relations triumph. He was barely a wet week in the job when Time magazine lauded him as representing “a break from the parade of ageing white men who pre-dated him”.

Varadkar himself told the interviewer, in a piece published this time last year, that he was a “Xennial” - in other words, somewhere between the fortysomethings of Generation...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post