Under the influence

Under the influence

More people than ever are registering formal complaints against social media influencers with the Advertising Standards Authority for Ireland

Social media influencers are a controversial topic at the best of times. To a large number of people, it appears influencers have an easy life. Getting paid to review luxury goods and services while being your own boss is a dream job for many. Of course, much hard work goes on behind the perfectly polished scenes that appear online, but that is rarely apparent to the audience.

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