Under the influence

More people than ever are registering formal complaints against social media influencers with the Advertising Standards Authority for Ireland

Social media influencers are a controversial topic at the best of times. To a large number of people, it appears influencers have an easy life. Getting paid to review luxury goods and services while being your own boss is a dream job for many. Of course, much hard work goes on behind the perfectly polished scenes that appear online, but that is rarely apparent to the audience.

Interest in social media influencers can ...