Stop trying to hack your users

Stop trying to hack your users

Making it difficult to delete your service is not psyops – it’s a lack of boundaries

Every year or so, there’s a new hotness built on the idea that technology can be designed to take over your mind. Emerging companies look at successful ones and copy the surface-level design elements, thinking they’ll also create ‘addicted’ users.

Now that ‘addictive’ technology is everywhere, these same people are having a moment of self-reflection about the alleged harm they’ve done.

One key proponent is Nir Eyal, whose book Hooked is one...

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