Soaps deliver for all stations as UTV shakes up market

UTV Ireland has been beaming into homes across the country for a week and a half now, but media buyers are playing their cards close to their chests when it comes to Ireland’s latest TV channel.

Tim Griffiths, managing director of OMD Ireland, said it is “too early to tell” how UTV Ireland is going to do. “Coronation Street and Emmerdale have both performed well so far ...