Why Samsung should be best, not first

Why Samsung should be best, not first

Samsung bosses are sweating about rival Huawei, as both vie to bring to market the ‘first’ folding smartphone. But first mover advantage is seriously overrated

It could have been so much worse. Samsung got some grief last week for issues with its folding smartphones, but at least it happened before the company got them into shops.

The recall of the Galaxy Note 7 was a catastrophe. It was expensive and every time you entered an airport you saw signs telling you the device wasn’t allowed. It was a brand disaster, just as the firm was ready to show it was...

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