The meat-free revolution
As the numbers of vegans and ‘flexitarians’ rise, meat substitutes of all kinds are becoming big business. Deena Shanker and Lydia Mulvany delve into some of the key quesions raised by this change in our appetites
1. Are people really eating less meat?
Actually, no. Overall meat consumption continues to increase on a global scale, buoyed by rising affluence in developing economies such as China and Brazil.
But while per capita consumption in the US, the world’s biggest beef consumer, is also growing, countries such as France, Germany, Spain and Sweden are cutting back on meat.
What’s more, there’s a discernible shift in attitudes in wealthy nations. In a ...
