Matt Cooper: FG copied the Tory playbook - and it backfired badly

Matt Cooper: FG copied the Tory playbook - and it backfired badly

Campaign strategy refused to make changes in the closing weeks

Fine Gael activists spent the election campaign denying that they were apeing the policies deemed to have won an unexpected overall majority for David Cameron’s Conservatives in the 2015 British general election, and that they were doing so in the hope that they would have the same impact in our election.

What is undeniable, however, is that the campaign strategy adopted and executed by Fine Gael bore remarkable similarities to the Tory one, down to...

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