Look beyond the money to ensure everyone profits

A ‘higher-ambition’ culture in a company can improve its long-term prospects, as well as benefiting society

A cynic might say that an easy way of understanding history is to ask: “Who profited?” Behind every event, every movement, every societal sea change, someone has inevitably pulled strings behind the scenes and profited off it.

‘Follow the money’ is the dogma for journalists who recognise that wealth accumulation is a primaeval motivation. For chief executives, following the money has also become dogma, articulated as ‘generating shareholder value’. This singular focus creates ...