Julien Mercille: Opportunities abound in the new Iran

We are ideally placed to make the most of Iran’s 80 million consumers

Europe has lost ground on China in the export market Picture: Getty

During the 18th century ‘Great Game’, the British and Russian empires vied for supremacy over Central Asia.

With international sanctions on Iran now lifted, a new Great Game is about to begin, pitting the West against Asia in a race to capture the country’s vast business potential. Will Ireland follow?

Western companies were always interested in conducting business with Iran, whose GDP is currently $425 billion. But the American and European governments prevented ...