Why Google went the full 10,000 steps for Fitbit

Why Google went the full 10,000 steps for Fitbit

The smart money was on Amazon to buy Fitbit, but Google, which needs to feather its Nest home-tech offering, surprised analysts by getting out in front

The only real surprise with Google’s parent company, Alphabet, buying Fitbit is that Amazon didn’t get there first. Fitbit’s gadgets are good, some even excellent, but it’s a developer in one part of a space that is becoming increasingly connected.

Fitbit makes trackers and watches, both kinds of smart straps, and that’s fundamentally it. There are no phones, smart speakers, or smart home appliances in its family of products and this...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post