Freshways experiences growth in double digits following rebrand

Diarmuid Shanahan, joint managing director of Freshways Food, with Ian Mullin, head of innovation, and Garrett Fitzgerald, joint managing director Fennells

Ever stop to think why you picked that particular sandwich for lunch? Was it the ingredients, the price, or the nice packaging?

According to Diarmuid Shanahan, managing director of Freshways Food Company, a €350,000 rebranding of its sandwiches was one of the main triggers for the company’s double-digit growth this year.

The rebrand was ...