The fatal price tag of Boeing’s high times
The aerospace giant’s pitifully inept response to an apparent flaw in its 737 Max shows that the greatest commercial success often goes hand in hand with devastating corporate weakness
Almost 30 years ago, one of the biggest miscalculations ever made by a boardroom almost destroyed Perrier, the producer of fancy French bottled water. Ever since, the affair has been seen as a case study in the perils of corporate damage limitation.
In 1990, laboratory technicians in the US discovered that some bottles of Perrier contained traces of benzene, a chemical that causes cancer. The discovery prompted panic at Perrier’s base in France, and led to...
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