Facebook can broaden its horizons with Instagram
It’s hard to compete with Google’s YouTube, but if the social media giant wants to stay in the game, it will have to risk taking a new position on video
This wasn’t the vision Instagram’s creators had, yet the most landscape-unfriendly of platforms is about to go all-in as part of Facebook’s heavy integration strategy.
IGTV probably wasn’t part of it at all. Launched last year, Instagram’s video app was a chance for the platform to offer a more coherent route to the video content of creators. Previously limited to stories or the primary feed, it stepped things up a bit, albeit...
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