Catherine O'Mahony: Off Message

Financial heavy-hitter Dan Price’s decision to put himself on the same salary as his employees hasn’t gone down well with his corporate peers. But it makes sense for his own wellbeing. Let’s hope it makes business sense too

Dan Price’s salary move has won him the devotion of his staff – most of them, anyway

With all this talk of €2 million pension pots, and of bosses who cite the L’Oréal defence (“Because I’m worth it”) when challenged about their enormous earnings, I am more and more fascinated by Dan Price.

Ever heard of him? He made huge headlines earlier this year when, as chief executive of a mid-sized Seattle payments firm, he decided to slash his own salary to $70,000 and raise all his staff’s pay to ...