Catherine O'Mahony: Off Message
The new cigarette packaging laws might just succeed where a thousand health campaigns have failed
Oh, the tiny but tangible thrills of opening a new pack of cigarettes. The sense of mild and pleasant anticipation. The satisfyingly smooth feel of the pack in your hand. The tearing of the cellophane. That little breaking sound as you push open the cardboard lid. The faint rustle of foil. And then the first scent of tobacco rises to meet you.
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