For Apple, simply being Apple isn’t enough

For Apple, simply being Apple isn’t enough

The tech giant unveiled a trio of services for news, banking and TV in recent days. So why does it all feel so, well, meh?

The iPod wasn’t the first MP3 player, but it made them mainstream. The iPhone wasn’t the first smartphone, but it made them mainstream. The iPad wasn’t the first tablet but, again, it made them mainstream.

The launch of new services for news, TV and banking from Apple is neither first to the market nor in a position to do what those ground-breaking devices did. Apple is late, it knows it, and it’s...

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