Time for Amazon to be clearer with customers

Time for Amazon to be clearer with customers

Amazon and other tech giants are constantly talking down to their users. It’s time for them to think about losing the stabilisers

Considering it’s one of only two businesses valued at over $1 trillion, it’s odd to think Amazon could underestimate its standing. But that appeared to be the case earlier this month in the course of the technology giant’s first ever European innovation day in London.

It was a pleasant event. It involved a big jobs announcement (for Britain, not us). It involved people from across the continent, and saw lots of bits about...

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