White & Green gets into bed with House of Fraser

Affordable organic cotton products prove a winner

Danielle and Rebecca Winckworth of White & Green Picture: Doreen Kilfeather

White & Green, Ireland’s first fully certified organic and fair trade cotton bedding brand, has teamed up with House of Fraser which will stock the company’s products across Ireland and Britain.

Having secured coverage in the pages of Vogue and Cosmpolitan magazines and being featured on RTÉ’s Dragons’ Den, the company’s decision to expand into wholesale was a natural extension, said co-founder Rebecca Winckworth.

“We realise that many people are still not comfortable ...