Vudini expands into e-commerce within social media videos

Artificial-intelligence video ranking software maker aims to capitalise on creator economy, which is worth an estimated $100 billion annually

Linda and Dan Kiely: ‘the creator economy is experiencing sharp growth,’ says Vudini co-creator Dan Kiely. Picture: Miki Barlok

Vudini, the artificial intelligence video ranking software firm which enables content creators to rank higher in YouTube searches, is now moving to create e-commerce capabilities within social media videos.

Co-founded by entrepreneur Daniel Kiely, who established Voxpro with his wife Linda Kiely, Ricky Hills and Mike English, Vudini is expanding at a time when the creator economy is booming.

There are more than 37 million channels on YouTube, and the creator economy is worth an ...