VitHit heads north to launch in Scandinavia

VitHit heads north to launch in Scandinavia
Gary Lavin, the founder of Irish drinks company VitHit Pic: Fergal Phillips

Irish drinks company VitHit is launching in Norway, Sweden and Denmark over the coming weeks.

Products from the range will initially be available in 270 Shell stores in Norway, 300 Circle K stores in Sweden and 400 Salling stores in Denmark over the next month. Founder of the company Gary Lavin said he aims to be selling VitHit products in 1,000 stores in Norway, 1,200 stores in Sweden and 1,500 in Norway by September.

The low-calorie soft drinks company will sell...

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