UTV set for overhaul and rebrand

Michael Wilson, managing director, UTV. Picture: Maura Hickey

UTV is reviewing all parts of its Irish television channel, but has ruled out jobs cuts. The station will also embark on a rebranding of the channel, which launched in January, as part of plans to boost audience numbers and stem losses.

Michael Wilson, the managing director of UTV Ireland, told The Sunday Business Post that every aspect of the business was under review.

“We’ve gone under the bonnet, what’s working, what’s not ...