Tourism

Tourism body nearly doubles its US marketing spend

Tourism Ireland is specifically targeting US tourists as they are among our biggest-spending visitors and ‘really important’ to Irish tourism

The Cliffs of Moher, one of Ireland’s top visitor destinations. US visitors account for more than a quarter of all tourist revenue here. Picture: Christopher Hill

Tourism Ireland has nearly doubled its marketing budget in the US in a bid to entice more US tourists to the country.

New filings published by the state agency show it spent more than $20.9 million on marketing in the US alone in the 12-month period to the end of June 2022. Niall Gibbons, chief executive of Tourism Ireland, told the Business Post that the agency has targeted US tourists because they are some of ...