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The latest supermarket share figures show a strong sales boost for the grocery market with sales up four per cent on last year.
The sample, assembled by Kantar Worldpanel, has increased from 3,000 to 5,000 households.
Director at Kantar Worldpanel David Berry explains: “Consumers are making more frequent visits to supermarkets, averaging an additional four trips in the latest 12 weeks compared with last year and driving volume growth across the market.
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