Spotify success spells trouble for record labels

Independent artists bypass traditional record labels as they develop healthy fanbases online – without signing

Singer-songwriter Ailbhe Reddy Pic: Fergal Phillips.

Streaming giant Spotify is ruffling feathers in the Irish music industry, as an increasing number of young independent singer-songwriters are ‘Spotifying’ their way to mainstream success, generating millions of plays on the service, without the need for traditional record company backing.

Sorcha Richardson is one of a slew of Irish artists, including Dermot Kennedy and Ailbhe Reddy, who are seeing the Spotify effect on their careers. Despite not having yet released a debut ...