Spotify pick is key to Irish balladeer’s success story

Spotify pick is key to Irish balladeer’s success story
Dermot Kennedy, who will be playing next Sunday alongside Imelda May in the Olympia Theatre in Dublin Rich Gilligan

Irish singer-songwriter Dermot Kennedy couldn’t get any interest from record labels in his music, but then the streaming giant Spotify playlisted one of his songs, because it had been selected by their algorithm

A humble algorithm looks set to turn an unknown Irish singer-songwriter into the next pop superstar, with a reach to rival the likes of Ed Sheeran.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post