Spotify pick is key to Irish balladeer’s success story

Spotify pick is key to Irish balladeer’s success story
Dermot Kennedy, who will be playing next Sunday alongside Imelda May in the Olympia Theatre in Dublin Rich Gilligan

Irish singer-songwriter Dermot Kennedy couldn’t get any interest from record labels in his music, but then the streaming giant Spotify playlisted one of his songs, because it had been selected by their algorithm

A humble algorithm looks set to turn an unknown Irish singer-songwriter into the next pop superstar, with a reach to rival the likes of Ed Sheeran.

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