Social media platform shows firms how to take the decisive next Step
Joanna Mulkeen of One Step Closer explains how the social engagement platform is aiming to establish itself as ‘the default option for brands to tell their sustainability story’
When Trinity College wanted to transform the 400-year-old lawns at its front gate, it asked the public if it should convert them into a wildflower space or not.
The 2020 campaign proved to be a talking point both on and off campus, and received almost 14,000 votes. With 90 per cent in favour, the re-wilding went ahead only a few months after voting closed.
To run the campaign, the university used One Step Closer, a ...