Smart casual office code suits Louis Copeland
Online sales double in a year as firm grows by 8 per cent
The rise of the casual office dress code is proving a boon for one of the country’s longest-established menswear firms.
Sales of chinos, sports jackets and smart, but not formal, shirts are on the rise at Louis Copeland, which has seen its overall business grow by around 8 per cent this year.
“Smart casual is tricky to pull off. You don’t want your office full of staff in T-shirts and jeans they’ve had ...