Setanta founder O’Rourke kicks off multimillion negotiations with TV giants

Setanta founder O’Rourke kicks off multimillion negotiations with TV giants
Manchester United v Liverpool is the Premier League’s biggest fixture

O’Rourke’s Premier Sports won the Irish rights for 53 live matches per season for three years

Setanta Sports founder Mickey O’Rourke, whose firm won out against Sky and others to buy millions’ worth of sports TV rights last week, will now kick off negotiations to sell them on.

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