Setanta founder O’Rourke kicks off multimillion negotiations with TV giants
O’Rourke’s Premier Sports won the Irish rights for 53 live matches per season for three years
Setanta Sports founder Mickey O’Rourke, whose firm won out against Sky and others to buy millions’ worth of sports TV rights last week, will now kick off negotiations to sell them on.
In the recent English Premiership League TV rights feeding frenzy O’Rourke’s Premier Sports won the Irish rights for 53 live matches per season for three years, starting in August 2019.
“That,” said O’Rourke, “was the easy part. Although it was more complex...
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