Ryanair ordered to cut Fiat car hire advert which was ‘likely to mislead’ consumers

Advertising watchdog upheld complaint over an email ad offering 20% off car hire

Ryanair was found to have breached advertising rules with a promotion for hiring a Fiat 500. Picture: Getty

Ryanair has been ordered to cut an advert for car hire after the country’s advertising watchdog found it was likely to mislead consumers.

The airline was told that a message advertising 20 per cent off car hire was in breach of regulations around misleading advertising following a complaint from a member of the public.

The cross-border finding, published by the Advertising Standards Authority for Ireland (ASAI), shows Ryanair was found to have breached section 4.1 ...