RTE refuses to show McGregor ‘hero’ beer commercial

RTE refuses to show McGregor ‘hero’ beer commercial

Concerns raised that advert could appeal to children

RTE is refusing to broadcast a Budweiser TV ad starring UFC champion Conor McGregor, because of concerns over a breach of advertising regulations.

Current advertising codes prohibit marketing from alcohol brands that is directed at children or could in any way encourage them to start drinking. As a result it specifies that marketing should not use or refer to identifiable “heroes of the young”.

RTE’s view is that McGregor, who has a massive following, could fall into this category. Heineken has also hit out against the ad, which features the mixed martial artist as an ambassador for the Budweiser Dream Big competition.

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