Policing the tone: Profile of John O’Keeffe:

The GRA press officer's recent interview with RTÉ's Paul Reynolds about the fake Garda breath tests fiasco was awkward, entertaining and destined to go viral

Factfile

Name: John O’Keeffe

Age: 53

Appearance: insouciant and a bit flash for the GRA

Newsworthiness: Under fire for his RTÉ interview on the Garda breath test scandal

If the first lesson of successful public relations is “don’t become the story”, then John O’Keeffe, press officer for the Garda Representative Association, must have missed that particular briefing.His recent interview with RTÉ crime correspondent Paul Reynolds about the 1.45 million fake Garda breath tests ...