Pharmacy group pays €300,000 to sponsor Liveline

RTE has secured more than €300,000 from LloydsPharmacy to sponsor Joe Duffy’s Liveline radio show.

With 367,000 listeners, according the latest Joint National Listenership Survey, RTE Radio One’s Liveline is the second most listened to programme on Irish radio, after Morning Ireland.

Its host Joe Duffy is one of RTE’s top earners, with salary of €300,000 in 2013.

The new sponsorship started last week.

A senior marketing source said that Liveline was regarded ...