Online capsule offering from Fee G makes move to Arnotts

The move represents ‘a big step forward’ for womenswear designer Fiona Heaney as she aims to get her collection into other premium stores

Fiona Heaney’s latest collection, DAY x Fee G, is inspired by the trend for looser, more casual pandemic dressing. Picture: Fergal Phillips

A new athleisure wear capsule collection from Fiona Heaney, the Irish womenswear designer, will make the leap from online-only to being stocked in Arnotts in Dublin.

“It's a great step forward,” Heaney told the Business Post. “The customer profile and store demographic is right for the brand. I'm delighted that the collection will be stocked in Arnotts.”

Launched in 2003 in Dublin, Heaney's signature collection Fee G, available from the Fee G website and in ...