One of the favourite times of the year for Lir

One of the favourite times of the year for Lir
Ann Murray, managing director of Lir Chocolates, at the company HQ in Navan, Co Meath Pic: Barry Cronin

M&S is to stock Larry, the Irish chocolate company’s seasonal sell-out, for a second year; Annual sales at firm around €27m, 90 per cent of it generated abroad

The pre-Easter boost in sales at Lir is a reminder for the Co Meath-based chocolate company that its business is a lot like a fashion brand: there are three distinct seasons a year and customers demand constant meaningful innovation.

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