Television
Netflix’s decision to show ads likely to impact revenues, Virgin warns
Commercial broadcaster to raise concerns over increased competition for advertising because of the rise of smart TVs and other digital media
Virgin Media Television has warned that the decision of streaming platforms such as Netflix and Disney to start showing ads, as well as the rise of Smart TVs, is likely to pinch its revenues in the future.
The commercial broadcaster will appear in front of the Oireachtas media committee tomorrow for a discussion on the future of Ireland’s television and film industry.
In a submission circulated in advance, Virgin said that the rise of ad-supported ...
