Leading retailers drive down food waste by eliminating multibuys

Grocers nudge consumers to rediscover lost domestic arts of proper household management

A fifth of roast dinners cooked in Britain end up in the bin
Pic: courtesy Nature&More

Mainstream food retailers are now following the lead of German discounters by eliminating multi-buys in favour of continuous lower prices.

The era of "buy one throw one out" is at an end as grocers respond to consumer demand for action on food waste.

Sainsbury's in Britain is taking the lead by using unsold fruit in stores to bake banana bread as part of its bid to drive down food waste.

Sainsbury's £10 ...