Lego confident of building on success with new Dublin store
The Danish toy company’s new outlet on Grafton Street opened last week, and one of its senior executives describes the store as being in a ‘perfect location’
Lego is not concerned about potential economic headwinds and is confident its newly-opened Irish shop is in the “perfect location” to perform strongly, a senior executive at the toy giant has said.
The store on Dublin’s Grafton Street opened last week to much fanfare as shoppers were given wristbands to queue and were allocated a limit of 30 minutes for browsing.
Natali Stojovic, senior vice-president of Lego Retail, told the Business Post that the company ...