Keep price of e-cigarettes low, PJ Carroll tells government

Keep price of e-cigarettes low, PJ Carroll tells government

The company said the state’s failure to support the use of e-cigarettes is part of the reason 'Ireland’s smoking prevalence rate is 22 per cent'

Giant cigarette maker British American Tobacco, through its Irish subsidiary PJ Carroll, is the latest tobacco company to urge the government not to tax e-cigarettes, despite massive objections from health organisations.

In a series of emails to Irish politicians, the company wrote that “it is vital that the government does not make e-cigarettes prohibitively expensive”. The company said the state’s failure to support the use of e-cigarettes is part of the reason “Ireland’s smoking prevalence...

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