Irish whiskey sales to exceed 13m cases for the first time ever

Irish Whiskey Association warns the sector is still facing uncertainty despite strong sales

The resilience of the Irish whiskey category through the initial stages of the pandemic paved the way for a strong rebound in 2021. Picture: Getty

Global sales of Irish whiskey are likely to exceed 13 million cases for the first time ever, according to the Irish Whiskey Association’s assessment of the sales figures for 2021.

The association, which represents some of the biggest names in Irish whiskey, warned that in spite of the strong trading figures “it is inevitable that we will see increasing consolidation in the whiskey industry”, which means smaller operators could struggle and either collapse or be ...