Irish skincare brand looks east for growth

Company founder Sonia Deasy

Irish skincare brand Pestle and Mortar is planning on launching in Asia before the end of the year after huge success in its initial US launch.

Company founder Sonia Deasy appeared on US shopping channel QVC’s Friday Night Beauty, which has an audience of over 180 million viewers, on May 19. This was its first venture into the US market, and the Pestle and Mortar product advertised during the slot, Superstar Retinol Night ...