Insomnia plans to open up to eight cafés per year in plan to target suburbs and towns
Coffee shop company to focus its five-year expansion plans in regions like Kilkenny, Cavan, Mullingar and Mallow, says chief executive Harry O’Kelly
Insomnia will open up to eight cafés every year for the next five years as part of expansion plans that will focus on suburbs and towns rather than city centres, as footfall has not recovered since the Covid-19 pandemic.
The chain currently has 79 company-owned, company-managed sites and a further 83 franchise stores, a large number of which are with its long standing partner BWG, whose brands include Spar.
“There is a five-year plan to 2027. On average we hope to open six to eight stores a year. There will also be an opportunity to open between four and six franchised stores a year,” Harry O'Kelly, chief executive of Insomnia, told the Business Post.