Glanbia presses start on e-sports nutrition firm deal
Performance nutrition giant acquires 60 per cent stake in Germany-based company that sells energy and nutrition powders to gamers and e-sports athletes
Glanbia is hoping to move to a new level with its latest acquisition. Announcing half-year results last week, the performance nutrition giant said it had pressed go on a €31.4 million deal to acquire a 60 per cent majority stake in LevlUp, a direct-to-consumer nutrition company based in Germany that sells branded, ready to mix energy and nutrition powders to gamers and e-sports athletes.
And no, you didn’t read that wrong. E-sports athlete is now ...