Fashion giant Asos pulls on Freddy jeans

Fashion giant Asos pulls on Freddy jeans
Elena and Malindia Demery, co-founders of Freddy Jeans Ireland

The Italian company was brought to Ireland and Britain by Dublin sisters Malindia and Elena Demery

Freddy Ireland, the body-shaping jeans company, has secured a massive listing with online fashion giant Asos.

The Italian company, which was brought to Ireland and Britain by Dublin sisters Malindia and Elena Demery, has plans to double itoubled sales this year, selling more than 80,000 units as against 40,000 in 2016.

Asos will stock Freddy, Ireland’s most popular styles...

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