Electrifying performance by Crowley start-up €40m deal springs surprising revamp for Jaguar

Norman Cowley (passenger seat) and Uryk Dmyterko (driver’s seat) in the E Type Jaguar which will be co-manufactured by Evolution and Electrifi

Entrepreneur Norman Crowley has struck a deal to produce an electric classic Jaguar car with a price tag of €850,000.

Crowley’s new electric car company Electrifi signed the five-year deal with British-based Evolution to produce bespoke electrified Jaguar E-Types for the highest end of the car market.

The deal is worth some €40 million to Crowley’s newest start-up.

Electrifi is Crowley’s fourth firm. In the 1990s, he started the internet services company Ebeon, ...