Eight in ten consumers change non-essential spending habits over last six months – PwC survey

Three quarters of Irish consumers said that rising prices has been the most frequently experienced issue since December

The in-store experience is critical to the Irish consumer, based on the findings of the survey, with 55 per cent identifying knowledgeable and helpful sales assistants as the most appealing store shopping attribute. Picture: Shutterstock

Eight in ten consumers have made changes to their non-essential spending in the past six months amid cost of living challenges, according to a new survey from PwC.

Rising prices are the biggest issue by far when shopping in-store and online, the survey found while 45 per cent of Irish consumers report that they are extremely (19 per cent) or very concerned (26 per cent) about their personal financial situation.

Three quarters of Irish consumers ...