Dunnes Stores aims to take Irish designers’ work global

‘The world is our market,’ says creative director

Carolyn Donnelly, creative director at Dunnes Stores

Dunnes Stores has launched a new Irish designer-led fashion collection, and intends to increase its focus on the global marketplace.

“I feel like the world is our market, going forward,” said Dunnes Stores’ creative director Carolyn Donnelly, citing the strong online performance of designer-driven collections in the past two years as holding “massive potential for the business”.