Designer sees benefits of a chic website. Higgins seizes day with Carpe Diem line
Fashion designer Heidi Higgins has seen an investment in a new online store pay off, with orders coming from as far afield as the US, Australia and Sweden.
Higgins has been selling online since last year, but has now revamped her website to include all three of her collections - her main occasionwear line, the City Look range aimed at working women, and Carpe Diem, a range of smart-casual separates.
The designer is manufacturing the...
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