Conor Murray and Rory McIlroy help Whoop get on track for Irish marketing campaign
The company is rolling out its first-ever media campaign specifically targeted at the Irish market
Whoop, a digital fitness tracker company, is rolling out its first-ever media campaign specifically targeted at the Irish market.
The business is working with several Irish athletes across a multitude of sports to provide marketing focused at users in Ireland. Whoop’s fitness band has no screen and tracks biometric data to help users improve sleep and athletic training. Users are charged a monthly subscription.
“It’s a great product for aspiring athletes and people that are serious about fitness and health. The campaign will bring the brand to life across TV, digital and social. It will also be amplified through our partners and ambassadors,” Briain Curtin, vice president of international marketing at Whoop, told the Business Post.