Commercial director of the Open marvels at potential of women’s golf

Women’s golf holds tremendous potential for growth in both playing numbers and sponsorship, according to the commercial director of the R&A, the governing body of this weekend’s Open championship in Portrush.

Speaking to this paper ahead of the Open, Neil Armit said the boom in women’s sport was one which golf could build on.

“We saw the tailwinds behind women’s sport at the moment with the women’s football World Cup, the cricket, and ...